Optimization is the 6th and final module of theSocial Amplification Engine, following Amplification. This is where we do the hard work and pull in results.
In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time.
Make another ad, try another subject line, choose another set of keywords, adjust your budget, tweak the landing page, and so forth. Via many cycles of experimentation, well certainly find some winners.
This course will help you efficiently go through this testing cycle via a framework called #MAA (Metrics > Analysis > Action) in conjunction with #CID (Communicate > Iterate > Delegate).