MICRO: Optimization Course

Optimization is the 6th and final module of the Social Amplification Engine, following Amplification. This is where we do the hard work and pull in results. In the Social Amplification Engine, we start off with Plumbing, which sets the foundation for a sound social strategy. Plumbing means tracking your efforts and building remarketing audiences so that you know where an additional dollar will work the hardest for you.