MICRO: Content Course

MICRO: Content Course

People talk about content marketing and how you need “great content”. But how, exactly, does one create “great content”,
especially with limited resources, and often in competitive and unsexy industries?

What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes would fit you or that you’d heal from taking the same medication someone else has.

Outsourcing “content marketing” to a third party is just as bad, since they don’t know your business or strategy, or your unique combination of goals, content, and targeting.
Nothing is as authentic as the voice of a happy customer. That’s the solution to your content marketing: to collect and amplify this voice at scale.
The sum of the stories being told by your customers, staff, and partners is your current marketing. And this course gives you a step-by-step process to harness the power that
you already have.

Discover the 6 phases of “Authority Collection”, which is the key to content marketing efforts that drive traffic and sales, not merely X posts per day.