Digital Plumbing is not only tracking on a website, it’s all your data across your channels. Not just pixels, but emails, custom audiences of all sorts, URL parameters, and more.
Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences and run warm traffic through the 6 Phase Social Amplification Engine to convert. The PLUMBING setup uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform-independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company’s or website’s online marketing.