MICRO: Digital Plumbing
Digital Plumbing tracks data on your website and across all your digital plumbing channels using pixels, emails, custom audiences of all sorts, URL parameters, etc.
Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences and run warm traffic through the 6 Phase Social Amplification Engine to convert. The PLUMBING setup uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform-independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company’s or website’s online marketing.