People talk about content marketing and how you need ‘great content,’ but how, exactly does one create ‘great content,’ especially with limited resources.
What works for a professional sports team, car dealership, or celebrity might not work for you, any more likely that their clothes would fit you or that you’d heal from taking the same medication that someone else has.
Outsourcing content marketing to a third party is not a good idea. They do not know your business strategy, or your unique combination of Goals, Content, and Targeting [#GCT].
Nothing is as authentic as the voice of a happy customer.
And that’s the solution to your content marketing: to collect and amplify the customers voice at scale.
The sum of the stories being told by your customers, staff, and partners is your content marketing, and this course gives you a step by step process to harness the power that you already have.
Discover the ‘Six Phases of Authority Collection,’ which is the key to content marketing efforts that drive traffic and sales, not merely X posts per day.