Course Category: Fundamental Course

MICRO: Digital Plumbing Digital Plumbing tracks data on your website and across all your digital plumbing channels using pixels, emails, custom audiences of all sorts, URL parameters, etc. It serves as the first step in the Social Amplification Engine because it feeds the data needed to make decisions in each of the following stages. Tracking…

Optimization [#MAA] Optimization is the 6th and final module of the Social Amplification Engine, following Amplification. This is where we do the hard work and pull in results. In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and iterate constantly. We expect failure 90% of the time. Make…

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Social Amplification Engine   This course will teach you to: Follow proven processes to increase your visibility, grow your awareness, supercharge engagement and drive leads and conversions.Go beyond just a single channel to take advantage of cross-channel marketing. This course will not teach you: How to create content, landing pages, or your sales funnel you…

The 9 Triangles Framework The nine triangles are at the core of every business, digital or not. Split into three distinct sections (a company’s mission at the top, marketing in the middle, and business functions as the foundation), businesses that implement these tactics will increase efficiency, improve performance, and organize every aspect of the business…

We've created this course to walk you through the steps of driving results on applying the $/a day strategy.