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15-Second Video Course The easiest way to get people’s attention is through video. Specifically, 15-second videos. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.…

Are you not getting the engagement needed to be able to grow your brand? It may be because the only content that you put out there is just about you. And even though what you have to say is really good, it needs to carry authority behind it because if it doesn't, then it means nothing. In this Episode of Office Hours, Dennis discussed how to build your Authority to be able to grow your business exponentially.

Research shows that consumers believe that whoever’s at the top of the search result, even if it’s an ad, is also whoever is the best in the area or the best in the industry. It sounds ridiculous, but that’s just what consumers assume. So where is your business in the search result? In this episode, you will find out exactly what are the Google Signals that you need to match to rank up on Google.

Account Manager (Level 4) Program Welcome to the Account Manager Program at Content Factory! In this course, you will gain a comprehensive understanding of the role of an account manager and learn the skills necessary to succeed in Digital Marketing. You will discover how to effectively communicate with clients, analyze data, and develop winning marketing…

In this course, you’re going to learn how to scale your freelance business or company into an agency. We’re going to show you how to create checklists that can be executed by your staff, so your agency can deliver repeatable excellence for clients. We’re going to show you how to qualify prospective clients efficiently, attract…

Authority is the Way to Driving Algorithms  

In this episode of Office Hours, Dennis Yu explains what repurposing content means and how it plays its part in the Content Factory. Here, Dennis shares all the cool techniques that he uses, including the use of Artificial Intelligence in repurposing content. Learn how you can turn one piece of content into many other forms of media which you can then use as blog posts, snippets, etc.

In this Office Hours episode, Dennis discusses the quick audit and what goes into the process. Here, he goes through the Success Tracker (formerly called TEAM Tracker), page by page, to explain how each of the elements comes together. The whole point of the Success Tracker is to show the impact of what we’re doing…

Did you know that you can close a deal and not waste a lot of time putting a proposal together? Does writing a proposal put you under a lot of pressure and puts you into thinking, “I've got to get that proposal out but I don't wanna spend all night trying to crank out something however I also don't want to put out something that's cookie-cutter.” In this episode, Dennis’ discussed the biggest mistake people do in generating proposals and what to do instead.

In this episode of Office Hours, we have a special guest, Javier Menesas, who will walk through conquering local business using tools such as Vendasta. Then Dennis Yu will walk through live examples of his processes on how to manage projects, people, and your time using Boomerang for Gmail and processes such as #DDD (Do - Delegate - Delete).

Conquer New Categories by Leveraging Your Brand (Office Hours) In this episode of Office Hours, Dennis Yu gets together with Elias Ellefsen, a human performance athletic coach and entrepreneur. Eli launched a new product that has yet to hit the mainstream. He’s facing all the challenges that businesses often face when launching a new product,…

Content Marketing Course People talk about content marketing and how you need ‘great content,’ but how, exactly does one create ‘great content,’ especially with limited resources? Most businesses have the solution to their content marketing struggles and they don’t even tap into it. The best kind of content strategy is to collect and amplify your…

Course Builder Course  

Design Strategy Course (Office Hours) In this episode of Office Hours, Dennis Yu will walk through how to execute a sophisticated document management system. Document design goes beyond fonts, logos, and colors. Organization is key, and templatizing your documents will provide you with a repeatable structure. Dennis will walk through the Content Factory document management…

Digital Plumbing Digital plumbing is not only tracking on a website; it’s all your data across all your channels. Not just pixels, but emails, custom audiences of all sorts, URL parameters, and so forth. Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences, and run warm traffic through…